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Verizon Wireless has sent proposal requests to about 20 agencies in the West, Midwest and Southwest for its $40 million Northwest region retail advertising account, sources said.

Agencies in Verizon’s 14-state Northwest region—stretching from St. Louis to Seattle—have received the proposal requests from consultant Wanamaker Associates in Atlanta. Agencies in Texas have also been contacted, sources said. The work is currently held by Campbell Mithun in Minneapolis.

According to the RFP cover letter, duties on the account will be retail-oriented, sources said.



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