Verizon Skips Super Bowl Buy, Opting to Slam Rivals’ Campaigns on Social Instead

Telecom mocks T-Mobile moves, tweets #SprintFails

Verizon is the latest brand to prove that you don’t need to spend $5 million to get attention during the Super Bowl.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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