Verizon Skips Super Bowl Buy, Opting to Slam Rivals' Campaigns on Social Instead

Telecom mocks T-Mobile moves, tweets #SprintFails

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Verizon is the latest brand to prove that you don’t need to spend $5 million to get attention during the Super Bowl.

The telecommunications giant, which recently split with lead creative agency Wieden + Kennedy, came into the game ready to fight and responded to its rivals’ ads in order.

First, there was a hard dig against T-Mobile’s #UnlimitedMoves dance spot starring Justin Bieber.

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