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Verizon is rolling out a new set of set of goals around how it approaches diversity, equity and inclusion (DEI) in every aspect of its marketing operations.
The carrier’s new responsible marketing action plan ties together various ongoing initiatives and lays out concrete objectives across four areas ranging from diversity within the creative supply chain and an inclusive work environment to bias and stereotypes within the advertising content itself and brand safety. At Adweek’s Sustainability and DEI Summit today, CMO Diego Scotti discussed the reasoning behind the effort and how it fits in with Verizon’s larger ambitions around corporate social responsibility.
Scotti
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