Verizon Looks Back at 6 Months of Communication Through Crisis

Bringing Covid-based messaging and brand safety to the masses

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In the last six months, Verizon has done a lot: gaming on Tuesdays, music on Thursdays, a new initiative called Citizen Verizon and a 5G documentary—all in the time of forced change. In a recent Adweek webinar, John Nitti, svp and chief media officer of Verizon, recalls four things Verizon accomplished over the last several months, and the work it took to get there. Nitti also touches on how business leaders can put these lessons into their own daily practices.

Good news in advertising

Nitti remembers that people want good news, especially in these limited times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in