Verizon Looks Back at 6 Months of Communication Through Crisis

Bringing Covid-based messaging and brand safety to the masses

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Verizon focused on keeping connections strong in the last six months. Getty Images

In the last six months, Verizon has done a lot: gaming on Tuesdays, music on Thursdays, a new initiative called Citizen Verizon and a 5G documentary—all in the time of forced change. In a recent Adweek webinar, John Nitti, svp and chief media officer of Verizon, recalls four things Verizon accomplished over the last several months, and the work it took to get there. Nitti also touches on how business leaders can put these lessons into their own daily practices.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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