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Arnold Communications’ first large-scale work for Verizon Communications, tagged “Consider it done,” is breaking nationwide.
The effort from Arnold, Boston, promotes Verizon’s services for home-based customers.
The campaign includes television, radio, newspaper, outdoor, direct mail, point-of-purchase and Internet executions. The budget was not disclosed.
” ‘Consider it done’ reflects the simplicity of how you can get this great new offer,” said John Bonomo, a spokesman for New York-based Verizon. The “done” in the tag echoes the message the service sends after downloading a Web page, he added.
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