Verizon Ads: As Good as Done Arnold Targets Home-Based Customers

Arnold Communications’ first large-scale work for Verizon Communications, tagged “Consider it done,” is breaking nationwide.

The effort from Arnold, Boston, promotes Verizon’s services for home-based customers.

The campaign includes television, radio, newspaper, outdoor, direct mail, point-of-purchase and Internet executions. The budget was not disclosed.

” ‘Consider it done’ reflects the simplicity of how you can get this great new offer,” said John Bonomo, a spokesman for New York-based Verizon. The “done” in the tag echoes the message the service sends after downloading a Web page, he added. The campaign is designed to promote a package that provides free home Internet service and free mobile Web access through Memorial Day to new or renewing residential customers who make a one-year commitment to Verizon Wireless digital calling plans.

Ads are slated to run through the end of November in 11 major markets, in-cluding New York, Los Angeles, Boston and Washington, D.C. Parallel campaigns have been developed by La Agencia de Orci & Asociados for the Hispanic market and by Burrell Communications for the African American market.

Verizon also tapped Burrell for a nationwide branding initiative, expected to debut before the end of the year [Adweek, Sept. 18].