The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
After working with Young & Rubicam’s branding division for about two months, Internet security firm Veri Sign has handed the agency its estimated $70 million ad business. The win marks the third time the San Francisco shop has picked up an account through its six-person brand-consulting arm.
Austin McGhie, Y&R president and CEO, said the branding group, which works with clients to develop creative brand strategies, was not set up to lure potential full-service clients.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in