Veridiem Secures Funding

BOSTON Marketing software provider Veridiem said it has secured $6 million in new funding, which it will use to expand into automotive and packaged goods markets.

The money comes from the Maynard, Mass., company’s existing investors: North Bridge Venture Partners, Vernrock Associates, Infinity Capital and North Hill Ventures. Veridiem has received $36 million in overall venture funding since its 1998 inception.

Veridiem’s products, which include its flagship Veridiem 1.0 help companies measure the impact ad campaigns and related efforts have on their bottom lines, as well as plan and execute complex media programs. Its clients include Prosche and AutoNation.

—David Gianatasio