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Marketing performance management firm Veridiem has bulked up operations, adding a West Coast office and hiring Kathy Ruggiero as vice president of marketing communications.
The decision to open a Los Angeles office comes as Veridiem is expanding its West Coast client base, said Don White, chief marketing officer and head of client services for the Maynard, Mass., company. While San Francisco-based paper greeting card company Sparks.com is currently its only West Coast client, the company is close to signing several others, and is targeting chief marketing officers at companies that spend at least $10 million annually on media, said White.
Veridiem is looking for a general manager for the L.A.
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