Veridiem Opens L.A. Office, Hires Marketing Chief

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Marketing performance management firm Veridiem has bulked up operations, adding a West Coast office and hiring Kathy Ruggiero as vice president of marketing communications.

The decision to open a Los Angeles office comes as Veridiem is expanding its West Coast client base, said Don White, chief marketing officer and head of client services for the Maynard, Mass.,

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