Veridiem Launches Ad Product

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Execs Turned Consultants Sell Clients, Agencies on ROI Tool
BOSTON–Already embraced by some clients and funded in part by Grey Advertising, Veridiem last week launched its first product–software that ambitiously promises to identify what’s working and what’s not in the marketing mix.
The software, Veridiem MPi, is a customized advertising performance service that its developers say shows the cause and effect between marketing investment and result.

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