Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Execs Turned Consultants Sell Clients, Agencies on ROI Tool
BOSTON–Already embraced by some clients and funded in part by Grey Advertising, Veridiem last week launched its first product–software that ambitiously promises to identify what’s working and what’s not in the marketing mix.
The software, Veridiem MPi, is a customized advertising performance service that its developers say shows the cause and effect between marketing investment and result. Optimizing results of marketing programs is the objective.
Veridiem, founded by Dan Cerutti in 1998, has attracted top talent from advertising’s agency ranks, including Don White, the former managing partner of Hill, Holliday Direct, who is Veridiem’s chief marketing officer and head of client services.
The privately held Maynard, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in