Venus Williams Calls Out Health Care's Gender Bias in Blue Shield Campaign

Cinéma vérité-style short films from BSSP challenge doctors to listen to women's medical concerns

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Venus Williams started showing signs of an auto-immune disease called Sjogren’s syndrome in her early 20s, but the doctors she initially consulted with didn’t pinpoint the illness.

“Some people thought I had asthma, other people just didn’t know,” Williams says in a short film for Blue Shield of California. “Someone told me maybe I should see a psychologist.”

Without a diagnosis, Williams went untreated for six years and her tennis career stalled. “I’d finally gotten to a point where I just couldn’t play anymore,” said the Grand Slam champ, activist and entrepreneur.

Williams is one of several women featured in a new campaign for the insurance giant that calls out the medical establishment for “the implicit biases and systemic inequities that persist in health care today,” according to Jeff Robertson, the brand’s senior vice president of consumer growth and CMO.

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