Venables Hopes 'Sex' Sells for HBO

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LOS ANGELES Independent Venables Bell & Partners has broken two new spots for the HBO DVD release of Sex and the City that position the show as football or poker for women.

In one spot, a raucous girls-night out at one home is compared to a lonely husband alone in the dark, mourning the absence of his wife. The cross-cutting shows him positioning his remote controls and his wife declining his phone call. As he retires early, the women at the Sex and the City-watching party are whooping it up.

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