Venables Bell Wins Skyy Vodka

Succeeds longtime incumbent Lambesis

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After 15 years with Lambesis, Skyy Vodka has found a new home.

The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's media spending is expected to rise next year to an estimated $30 million.

Sources previously identified the other finalists as Mekanism and Mistress. The consultancy R3:JLB managed the search.

Skyy is marketed by Campari America, whose portfolio also includes Wild Turkey bourbon and liqueurs like Ouzo, Midori and Campari.

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