Venables Bell Wins Best of Show at The One Show for REI's #OptOutside Campaign

The Martin Agency, W+K, BBDO, WPP take home special awards

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Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism.

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