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SAN FRANCISCO Independent Venables, Bell & Partners here launched a new integrated brand campaign today for Siebel Systems tagged “It’s all about the customer.”
Print ads broke today in The Wall Street Journal, according to the agency. Online also launched at www.siebel.com/thecustomer.
Siebel, a CRM software developer based in San Mateo, Calif., spent $2.5 million on ads in 2004, per Nielsen Monitor-Plus. Figures for 2005 are incomplete.
One print ad features a photograph of a sheep on a hillside.
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