Velocity Builds Footwear Cachet

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Velocity Advertising last week expanded its fashion portfolio, adding Bennett Footwear Group’s Franco Sarto women’s line to its client roster.

The Boston agency was selected without a review. The advertising budget has not been finalized.

“Velocity’s experience in the footwear category and with brand development in general set the agency apart,” said Gregg Ribatt, chief operating officer of Newton, Mass.-based

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