Vehicle Leaser Parks at Peterson

Peterson & Co. has been selected as the advertising and communications design team for U.S. Fleet Leasing, one of the largest vehicle leasing and management companies in the nation.
The assignment followed a competitive review with undisclosed contenders. The annual budget for the account is less than $1 million.
The win marks a change of pace for Dallas-based Peterson & Co., which has focused primarily on graphics design work. Past projects have included designing annual reports, publications, brochures and logos for a variety of clients.
“Typically they have gone to [full-service] advertising firms for accounts like this,” said agency new business manager Joanna Jestings Phillips.