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The builders of the world’s largest planned casino resort have started a national search for a shop to handle advertising, public relations and possibly media buying duties on its $10 million account.
The Venetian Resort Hotel Casino, a $2 billion complex scheduled to open in the heart of the Las Vegas Strip in April 1999, has been meeting with a “handful” of shops from Los Angeles, New York and Las Vegas, based on “their reputation and their ability to produce results,” said Kurt Ouchida, director of communications for The Venetian.
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