The World’s Tallest Branded Observation Wheel Will Launch in Las Vegas

No shortage of sponsorship opportunities on the High Roller

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

By early 2014, if Dan Burgner gets his way, Las Vegas’ high-wattage skyline will have a shiny new ornament: The world’s tallest branded observation wheel.

Burgner’s company, Caruso Affiliated, is the development agent for the High Roller, a digital-age Ferris wheel whose 28 passenger pods not only promise to whisk 40 visitors 550 feet into the desert sky but also to deliver a bolt of brand awareness. The developer is selling six levels of sponsorship—including “in-cabin branding” via video screens, and the name of the wheel itself.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in