Veduccio Seeks Hispanic Boost

BOSTON – Veduccio & Partners here has formed a new division to help clients reach the growing regional and national Hispanic marketplace.
Heading the International Communications Group as international marketing manager is Claudio Araujo, who previously served as senior editor at Veduccio.
Sylvia Zetterstrand has been hired as cultural consultant and senior editor at ICG. She had worked mainly as a Spanish-language interpreter.
ICG will offer marketing consultation, strategic planning, translation and advertising production services. The new unit’s first client is Salem Five Mortgage Corp. in Salem, Mass., which already works with ICG’s parent agency.
Veduccio has about eight employees and $4 million in overall billings.
– David Gianatasio