Veduccio Goes 'Beyond Shopping' for Mall Client

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Veduccio & Partners has unveiled an ad campaign for the Mall at Chestnut Hill that introduces the tagline, “Beyond shopping.”

The print effort is intended to market the Newton, Mass., shopping center’s upscale retailers—Barney’s New York, Bloomingdales and others—to wealthy suburban consumers who shop at competitors such as the Copley Place Mall in downtown Boston.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in