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ATLANTA Krystal has launched a new installment in its long-running broadcast-advertising campaign that uses unscripted testimonials from the restaurant chain’s customers to promote its products, the company said.
The ads, created by The Varnson Group in Atlanta, began airing this week on local broadcast-network affiliates and cable networks in 17 Southeastern cities. The work introduces the company’s new jumbo spicy chicken wings, which debuted on its menu this week. The effort will continue through Oct. 25.
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