Varitek Makes Banknorth Debut

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BOSTON Via has created six television spots breaking this week for TD Banknorth in its ongoing “We’re fans too” campaign.

Three of the commercials, set to air on NESN and Fox Sports New England, feature Boston Bruins legend Ray Bourque, New England Patriots star Troy Brown and Red Sox catcher Jason Varitek. This effort marks Varitek’s debut in ads for the bank since he signed on as an endorser last month [Adweek Online, Jan. 16].

“The campaign uses humor to bring to life TD Banknorth as a bank that’s much like the people it serves,” said Via chief creative officer Greg Smith.



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