A Variety Show For Carpet One

Charged with creating Carpet One’s first national ad campaign, Doner conducted floor-side chats, powwow-style, with recent purchasers of floor coverings. They found that more than any specific retail brand, consumers wanted a one-stop shop with a wide selection.

“Surprisingly, the potential for post-purchase remorse is huge,” said Kevin Weinman, account management director at the Southfield, Mich.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in