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Streetwear brand Vans has named Dollar Shave Club’s marketing chief Kristin Harrer as its new global CMO.
Harrer will join on today to lead the brand’s global marketing and creative teams as it aims to drive its message of creative self-expression across action sports, art, music and street culture. She will report to global brand president Doug Palladini with the responsibility of setting the brand’s vision, strategy, global planning, creative development and marketing execution. This will run across retail, branding and digital to reach and drive consumer connectivity.
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