Vans' New Kick Turn: Attract More Than Just Millennials and Gen Z

Why CMO Kristin Harrer wants to 'connect with a broader community'

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Back in October, legendary skateboarder Tony Hawk posted a video to Instagram showing Hawk on his skate ramp in Vista, Calif., challenging gravity. Hawk speeds to the top of his vertical ramp, turns his back, then slides the front truck of his skateboard on the rail while the rear truck hangs in space. A split second later, all four wheels—and Hawk—are effortlessly zipping back down.

“Backside nosegrind has eluded me until today,” Hawk wrote in the post.

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