Vans Inspires Change With a Focus on Community and Inclusion

Skateboarder Zion Wright discusses skateboarding culture's potential to be more diverse


As more athletes continue to use their platforms to engage with their communities, skateboarding is becoming another sport that is inspiring a culture to be more inclusive.

In an effort to empower, uplift and connect with the sports community, Vans is continuing to use their platform and partnerships to put all communities—including marginalized athletes—at the forefront of changing the sports culture. At Adweek’s Brandweek Sports Marketing Summit, Vans senior director of global marketing, Bobby Gascon, discussed the effort with regular-footed American skateboarder, Zion Wright, who was named a member of the USA Skateboarding Team in 2019.

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