Vanguard Airlines Expected to Launch Agency Review

Discount carrier Vanguard Airlines, which recently hired a new top marketing executive, is set to begin a review for its $5 million account, sources said.

The Kansas City, Mo.-based airline named Mark Cestari its new vice president of marketing communications last month. Cestari is “looking at what options he has,” said com-pany representative Alan Carr.

Carr said no agencies had been contacted and declined to confirm a review is imminent.

Vanguard’s current agency is Valley Media in Salt Lake City. Officials there said they were aware that the business might be going into review.

Six-year-old Vanguard Airlines offers “value-priced” service to 15 cities, including Chicago, New York and San Francisco.