Van Kampen Parts With DDB

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Van Kampen Investments has parted with DDB Chicago, citing the need to scale back “dramatically” on spending because of the ongoing recession, a company executive said.

The Oakbrook Terrace, Ill., in-vestment company is “not looking for another agency,” said Dave Swanson, chief marketing officer.

Van Kampen spent $15 million on advertising last year but just $5 million through August 2001, according to CMR.

The company has “creative in the can [from DDB] to use if needed in the foreseeable future,” Swanson said.





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