Van de Kamp's Consolidates Promotions Shop Takes Control of Account

Van de Kamp’s has consolidated its estimated $8 million consumer advertising account at Louis London in St. Louis, which will also continue to handle promotions for the frozen food marketer.
Losing out is William Eisner & Associates in Hales Corners, Wis., which won the company’s business in September 1996 following a review in which Louis London also competed.
St. Louis-based VDK merged with Aurora Foods, San Francisco, in April. Marketing executives at VDK subsequently looked at “a bunch” of possible agency changes before moving the consumer business to Louis London, said David Gardner, group product manager for seafood at VDK.