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The focus is on service in Doe-Anderson’s new campaign for The Valvoline Company’s “Do-It-for-Me” business segment.
How to tell if a service technician cares marks the creative effort of the Louisville, Ky., agency. In three warmly lit, 10-second television spots, close-ups focus on efficient mechanics ab-sorbed in their work. The camera trains on the men’s names embroidered on their shirts. “Ted” evolves into “trusted,” Ed changes to “dedicated” and Bill becomes “reliabill.” The lens shifts gradually to the stitched Valvoline V patch.
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