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Ashland Oil’s Valvoline unit has launched a review of its $20-25 million motor oil branding account to find a successor to Bozell in New York.
Marsha Koller, advertising director at Lexington, Ky.-based Valvoline, said the 13-year incumbent declined to participate in the review. The company initiated the review, she said, because of “differences of opinion about account management and creative and because, after 13 years with Bozell, it was time to move on.”
A consultant whom Koller declined to identify will be named soon to conduct the review.
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