Value City Shifts Account From Cliff Freeman

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA Zimmerman Partners has acquired the advertising account of Value City department stores without a review, the shop said.

Billings were not disclosed, but Value City spent about $50 million on advertising last year and about $10 million during the first quarter of this year, according to TNS Media Intelligence. Zimmerman will be compensated with a fee and bonuses based on increased sales at the company’s stores.

MDC

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in