As More Valentine Shopping Shifts Online, One Site Wants to Reunite You With Your Local Florist

BloomNation has a proudly 'upside-down' business model

A whopping 91 percent of Americans plan to spend money on their significant others for Valentine's Day—and nearly 40 percent of them will spend money on flowers, according to the National Retail Federation.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.