Vail Resorts Reduces Role Of Kelley/Dexter - Goodby Added for National Assignments

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Kelley/Dexter has lost national creative and media duties for Vail Resorts to Goodby, Silverstein & Partners. The Boston shop, however, has retained creative and media assignments for Vail advertising within Colorado.
Goodby picked up the business from the Vail, Colo., client following what sources described as an informal review that also included Kelley/Dexter and Cole & Weber in Seattle.
Vail representative Paul Witt confirmed the assignments but would not disclose other details.
Kelley/Dexter president Glenn Kelley declined comment.

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