Vaccines Delete the Pandemic; 3 Sustainable Campaigns: Tuesday’s First Things First

Plus, how to motivate employees at every level

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

Google’s latest ad takes a familiar approach, showing its search bar and other features to tell a very human story—and show how things can change if people get vaccinated.

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