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In 2002, more than 3 million visitors in total flocked to the Car ibbean’s most popular islands—the Bahamas, Jamaica and Puerto Rico. That number represents a significant drop from 2001 levels; in the first nine months of 2002, tourist arrivals to the Bahamas and Barbados each de clined 6 percent from the same period in 2001, to 1.1 million and 365,000, respectively, according to the Carib bean Tourism Organization.

In response to the decline, three of the area’s top ad spenders, the Baha mas, Barbados and Bermuda, are pre paring to launch separate campaigns.

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