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Hyatt Corp. apparently is close to a decision in the review for its $20 million account, and apparently will name Leo Burnett as its new agency possibly as early as this week, sources close to the review say.
The decision comes a little more than a week after a creative shootout between Burnett and BBDO/N.Y.
Sources said last week that Burnett will be given the business based on its below-the-line capabilities, specifically direct marketing and promotions. Burnett’s location in Chicago also played a role in the decision, according to a source.
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