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Berenson, Isham & Partners here has been tapped by American WholeHealth to generate public awareness for the Reston, Va.-based client’s health centers.
Williams Whittle & Associates in Alexandria, Va., was the incumbent.
The account bills about $1 million, according to client vice president of marketing Bill Eggbeer.
Berenson, Isham was chosen after an informal review of undisclosed agencies, said Anders Ekman, president of the shop.
The assignment includes the creation and placement of a print campaign to create name recognition for the client and help make consumers feel comfortable with the company’s approach to health and fitness, Ekman said.
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