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A campaign from Leo Burnett claims that electric utility ComEd is, for many people, an essential part of the holiday season.
The effort is the first work wholly credited to creative directors Josh Denberg and Paul Hirsch, who joined the Chi cago agency in June from Goodby, Silverstein & Partners in San Francisco.
Print and outdoor ads play up the holiday decorations that adorn many Chicago-area homes. “The bobsledding snowmen at 17331 Osceola Avenue. Brought to you by ComEd,” reads one.
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