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DDB Needham Dallas prevailed after a three-month review to land ad duties for UtiliCorp United, a natural gas and electric utility.
The Kansas City, Mo.-based client initiated the review in May, sending questionnaires to more than 20 agencies. The review was narrowed to DDB and two other undisclosed finalists in June.
DDB executives estimated first-year spending for the client to be in the $5-10 million range. The company spent $2.6 million on measured media in 1996, according to Competitive Media Reporting.
UtiliCorp’s account was previously split among eight shops, including Muller + Co.
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