Utah: All Hail Jell-O

Last time we checked in with the folks in Utah, they were busy using prison inmates to call potential tourists. But now their image is again soaring, thanks to their love of Jell-O.

     As the top Jell-O-eating state (a distinction reclaimed this year after two frightening years trailing Iowa), Utah has declared Jell-O its official snack.

     "We were absolutely delighted when Utah came back and took the title, and when consumers in Utah wanted to be known as the Jell-O state," Jeri Finard, desserts GM at Jell-O parent Kraft Foods, tells Shoptalk.