USTrust Breaks Product Effort

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A bold visual style with unexpected imagery typifies USTrust’s new ad campaign from Holland Mark Martin Edmund in Boston.
Retaining “The other big bank” positioning crafted by the agency two years ago, a series of print, outdoor and radio executions began rolling out last week.
One print ad promises “Free checking with no minimum balance” and encourages consumers to “Waste cash on yourself, not your bank” by purchasing offbeat items such as roly-poly statuettes with clocks in their bellies.

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