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The U.S. Postal Service is set to award lead advertising duties on its $140 million marketing account to Leo Burnett following a protracted review, sources said.
FCB Worldwide in New York, which had handled the government agency’s corporate-image account for about a year, will continue to handle direct mail and interactive marketing, sources said.
Frankel in Chicago will also retain its in-store retail and point-of-sale marketing business, while MediaCom in New York will handle the service’s media planning and buying.
The Bravo Group in New York will still handle Hispanic marketing and is the only unit from incumbent lead agency Young & Rubicam to continue working on the account.
Also out on the business is DraftWorldwide in Chicago, which handled direct marketing, sources said.
The fate of Asian and African American marketing duties could not be determined at press time.
Officials with the agencies referred calls to the client.
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