USOC Makes Selection

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NEW YORK The United States Olympic Committee has hired mcgarrybowen to develop a brand positioning and advertising for the “U.S. Olympic movement,” the client said.

The Colorado Springs, Colo.-based USOC hired the New York independent after a review involving four or five agencies, said sources. The other contenders could not immediately be ascertained.

Estimated billings are $15-20 million.

Mcgarrybowen is expected to create a logo and both traditional and nontraditional advertising. Its first work will break later this year and continue into 2008, when the Summer Olympics are held in Beijing.

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