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Mothers are touchy about the things to which their kids are exposed, but a poll by Parenting magazine finds them willing to have their kids encounter a certain amount of advertising at school. Just 6 percent of respondents to the survey (fielded in January among mothers of school-age kids) agreed that “No advertising through a school channel is acceptable, whether it’s directed at kids or parents.”
The survey took as its premise the trade-off entailed in such advertising: Schools can get financial support for programs that could otherwise fall victim to budget cuts, in return for letting marketers use the school as a kind of ad medium.
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