Using MailChimp Is Like Having a Second Brain, Says Brand's Colorful New Spokeswoman

A character as vibrant as the set design

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This is your brain on MailChimp. Except it’s not your brain, but a second brain, working alongside yours to handle various time-consuming marketing tasks, so you can focus on your small business’ bigger picture.

That is MailChimp’s pitch to business owners in colorful new ads from Droga5, pitching the marketing automation platform’s suite of tools that include services like email, ad-targeting and ecommerce.

A series of online videos, styled as chirpy and a bit hallucinatory educational-style videos, explain the “Get Another Brain” concept.



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