Using Animations Can Further Conversations With Consumers

People can relate to a character more than traditional marketing strategies

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In a world…

I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation.

In a world where the skip ad is an advertiser’s worst enemy, where fast-forward is the death knell of the 30-second TV spot, where streaming and on-demand services leave agencies out in the cold, animated stickers for messaging are the hero that the ad world needs right now.

Let me tell you why.

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This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.