Technology

Using Amazon Alexa, a Man Interrupts Pompeii in Epic Ad by Droga5

Global campaign playfully shows how Alexa is like a 'personal genie in a box'

Amazon Alexa / Droga5
By Sara Spary

April 20, 2021

LONDON—If you have an Amazon Alexa (or another voice-activated device), then you’ll know just how quickly it becomes part of your daily life. Need to set a cooking timer? Ask Alexa. Want to know the weather forecast? Ask Alexa. Need to know what year Mount Vesuvius erupted, destroying everything in its wake? Ask Alexa.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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