Using Amazon Alexa, a Man Interrupts Pompeii in Epic Ad by Droga5

Global campaign playfully shows how Alexa is like a 'personal genie in a box'

Amazon Alexa / Droga5

LONDON—If you have an Amazon Alexa (or another voice-activated device), then you’ll know just how quickly it becomes part of your daily life. Need to set a cooking timer? Ask Alexa. Want to know the weather forecast? Ask Alexa. Need to know what year Mount Vesuvius erupted, destroying everything in its wake? Ask Alexa.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.