Used Car Startup Vroom Kicks Off Its Rebrand With Quirky New Work Directed by Tim and Eric

First spot aired in major automobile markets Orlando and Dallas

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric—Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame—to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household name.

The first 30-second TV spot, from Anomaly, was released regionally during the Dallas Cowboys NFL game on Sunday in Dallas and Orlando—two of the largest car markets in the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in