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Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric—Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame—to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household name.
The first 30-second TV spot, from Anomaly, was released regionally during the Dallas Cowboys NFL game on Sunday in Dallas and Orlando—two of the largest car markets in the U.S.,